Consumer Power

The reading from Cluetrain Manifesto, Chapter 4, "Markets are Conversation" brought up a very interesteting point about how markets are essentially a conversation between buyers and seller. I do not agree with the author regarding how consumers need to buy more and not just consumer more but more of the same things. More of the same things so that a "one size fit all" model can be used by manufacture to save money and in turns create more profit.

Americans are more in debt today then they were in the past. Driven by credit cards company to qualify people for credit cards and charging phenominal interest rates. Our society is already driven by consumers. We consume the most natural gas and create the most waste out of all develped nation.

The internet allows consumers to chose from a vast amount of goods and products. It also benefit sellers and company from maintaining a store front and start up cost. Through sites such as Ebay and Amazon, consumers have the power to select among a global market. Things do not need to be stream line and often cannot due to the prefereneces among culture.