In the book naked conversation is stated "the number of bogglers almost triple from under 7.5 million users to almost 20 million. Someone started a blog onced every second today, and about every two seconds someone else abandoned one" (Scoble and Israle). Despite this fact Molly Woods article "Five Reasons social networking doesn't work" believe otherwise. The question both raised was the future of social networking, whether it will continue to evolved or become yet another event in the past; similar to the dot com event.

I on the other hand it will evolve but limited. I do agree that it will benefit companies that encourage its employee to blog, however with the heighten security measure that our society has and will continue to evolve into there will be a fine line between what is considered ok material and what is not. The also depends on how the access to the internet will expand. In the developed nation internet access is taken for granted. However, emerging countries it is still new and many times have limited websites that are in the local language.

I believe social networking would evolve into media form where video would be more popular due to its personal connection that can be made. It's more personal to view authors (to a blog) that speak than it is to read what they wrote, which is why bookstores that feature best selling authors. Their present draws readers further more into their books and also heighten their popular status. It would even better if the sense of smell is able to be convey in the future, then maybe there would be food smell to entice visitors :) So that there would be more things to do contradicting one of Wood's factor